Ecouterre Because Eco-Fashion Is More Than A Passing Trend

 In Ethical Fashion, Journal

Eco-Fashion Is More Than A Passing Trend -

I started reading Ecouterre when it first launched, and found it to be the most fashion forward and informative eco-fashion magazine out there. I like the mix of new technology, appreciation for design and beautiful photo galleries. You may remember at the start of this year they published my favourite outfits in their ‘In the Closet’ feature. Last August I joined the Ecouterre Team, as a contributing writer, or their ‘girl across the pond.’

Ecouterre is a website devoted to the future of sustainable fashion design, with over 200,000 monthly readers from all over the globe. We’re dedicated to showcasing and supporting designers who not only contemplate cut, form, and drape, but also a garment’s social and environmental impact, from the cultivation of its fibers to its use and disposal. Our ethos: To follow the evolution of the apparel industry toward a more environmentally sound future, as well as facilitate a conversation about why sustainable fashion matters.

In September 2009, Jill Fehrenbacher, founder of sustainable-design website, launched Ecouterre to dispel any disparaging stereotypes that still cling to the concept of eco-fashion (hemp ponchos, anyone?), while highlighting innovations in fiber technology that will help pave the way for designers and manufacturers to embrace sustainable materials and processes.

Her goal with Ecouterre is for both designers and consumers to start taking the issue of sustainability in clothing design more seriously. More than simply a laundry list of sustainable clothing and accessories you can buy, Ecouterre’s mission is to inform, inspire, and encourage innovation.

Within its first year TreeHugger awarded Ecouterre with a Best of Green award for “Best Fashion Website or Blog.”

Ecouterre "Girl Across The Pond" Amisha Ghadiali

After leaving the Ethical Fashion Forum as a team member to join the Consultancy Pool, writing for Ecouterre was the perfect way to continue my work of highlighting the amazing work being done in the Ethical Fashion Movement, and creating more collaboration between the work being done in the UK, the US and all over the world.

You can read my contributions here, some of my favourites include Shared Talent India, Up-Cycled Live and FairTrade Cotton turns 5.

If you would like me to write about your work in Sustainable Fashion, then please contact me with your press release and story idea (you don’t have to be based in the UK)

Follow Ecouterre Founder and Editor-in-Chief Jill Fehrenbacher

Follow Ecouterre Managing Editor Jasmin Malik Chua

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