I named my very first jewellery collection Elegant Rebellion. I was thinking about walking your own path, and doing it in style. It started to encapsulate the whole label and so I gave it the tagline elegance rebellion. I was questioning the status quo, the way that we consumed, the value we placed on things and the contribution or lack of one that had become normal in the way we live. For me it was about rebelling against fast fashion or any of the societal models that don’t lead to a brighter global future, in social and environmental terms. Over the years this has just become the tagline for all of my work. Later through my project Think Act Vote and my book, The Future We Choose, I developed this into Creative Activism; using the arts to make a point, to campaign and to start conversations. This is the backbone of what I do.
I believe that design, technology and story telling are our best weapons in the face of our global challenges. I am fascinated by how we can use fashion, the internet and democracy to make our future open and sustainable. I like to ask the questions that make us think, act and vote in this very moment, as right now we are creating the future.
Within these pages are links to my projects, writing and the things that inspire me. In particular I hope that you will find some useful resources in understanding the sustainability issues within the fashion industry, as well as enjoy my creative projects. I discovered the reality of our global fashion industry whilst setting up my jewellery label, and this put me on a mission to bring awareness to the politics of dressing in an increasingly throwaway world. I do this through my creative work, my monthly series Future Fashion, my guide to a sustainable wardrobe (12 Rules To Dress By), modelling for conscious brands and by writing and doing talks. Working across multiple platforms allows me to connect with more people, and constantly re-understand the issues from a new perspective.
From what I have learnt, the best thing that we can do for the world and humanity, is to connect with our own truth, live well and make our lives our message. And of course we are free to do this in style.
Please do get in touch if you would like to share something, start a conversation or work with me. It’s by inspiring each other and taking little actions that we begin to impact the whole.
And if you have a few mins to spare, than please do take a moment for yourself, here.
Founder of jewellery label, amisha \\ elegance rebellion, and of radical think tank, ThinkActVote (?!X), Amisha launched her first book at Rio+20, The Future We Choose, bringing together ideas and artwork from over two hundred contributors to inspire a brighter future.
A spokesperson with national and international reach, her writing has appeared in publications including The Huffington Post, The Big Issue, The Source, Drapers, Style with Heart, Eco Age and US online Ecouterre, in addition to her own blog Elegance Rebellion. Amisha is a frequent speaker on topics including fashion, political engagement and sustainability at panels and events across the world.
With a special interest in Sustainable Fashion, and former Associate Director of the Ethical Fashion Forum, Amisha curates and hosts a series of events called Future Fashion dedicated to the politics of dressing in an increasingly throwaway world. At the start of 2012, she launched her 12 Rules To Dress By poster and wardrobe shopping checklist as a free guide to creating and maintaing a sustainable wardrobe.
A true activist, Amisha is an ambassador for the charity Womankind Worldwide where her fundraising activities have included doing stand up comedy and shaving her head. She is on the London City Chapter Board for micro-bartering non-profit Nest working with artisan women, a trustee of the Foundation for Democracy and Sustainable Development and an elected member of the Electoral Reform Society Council.
Amisha’s social entrepreneurship has been recognised by selection to the Cultural Leadership Programme and the Courvoisier Future 500, a Future 100 Award, and, among other honours, a Fellowship of the Royal Society of the Arts, defining her as a dynamic and emerging leader of the space for social change in the 21st century.
Between projects she can be found searching for inspiration under the sea (equipped with scuba gear), practising yoga or blowing off steam in a karaoke bar.
Amisha was born in the UK in the early 80’s to Indian parents of different religions from Bombay and Gujarat. She is fascinated with what makes us as humans different and the same, and how we engage with nature and our surroundings. She loves to travel to experience and understand other cultures and traditions, which has led to intriguing adventures in places around the world including Palestine, Bulgaria, Iceland, Latin America and of course India.
The Futures Interview – Think Act Vote
Ethically Rebellious and Elegant – The Urban Times
Ethical Fashion and Politics – Notes on Design
Change Makers – Planet Green
Think Act Vote – Dazed Digital
An Elegant Rebel – The Gin Lady